Archive for the ‘marketing’ Category

e-journals on planes? Great, if it works…

Paper is disappearing from planes, and providing e-media to customers is just great. But airlines must make sure everything works fine… I love the way some airlines are using digital across different touchpoints. Digital transformation means exactly this: using bits to disrupt product, process and… people. Flight on line search and booking, flight management (eg […]

Apple and the power of CRM

It’s a known issue: battery level on iPhone 6, 6+ and 7 is an unpredictable item. You could be at 20, 30 or even 40% on the display, and 10 seconds after you have the phone completely dead (and yourself desperately looking for a power outlet). I decided to let my Twitter followers know that […]

Perché ho (quasi) smesso di acquistare su eBay

Machine learning e chatbot per contrastare i truffatori? Secondo me si può fare Oggi stavo valutando l’acquisto di un oggetto che costa normalmente 1000-1200 euro. L’ho trovato sui vari siti di eCommerce attorno ai 1000 euro. Poi ne ho trovati un paio venduti all’asta su eBay a 250 euro. Già, un quarto del prezzo medio. […]