Archive for the ‘marketing’ Category

Bots are the new influencers

We need to say it clear: in the post-Web 2.0 era (if you prefer, the industrial revolution 4.0) influencer marketing will likely be taken over by bots. Bold statement, right? Let’s have a look back in the past then… The testimonials era When the Internet was not even existing, marketing a service or a product […]

The virtual co-driver (finally)

A little story from my past, a big example on how smart ideas could spread much faster in small start-ups. Around 3 years ago, I was discussing with the team at FCA on what services we would have needed to make Uconnect even smarter and more useful to our drivers. We came up with many […]

e-journals on planes? Great, if it works…

Paper is disappearing from planes, and providing e-media to customers is just great. But airlines must make sure everything works fine… I love the way some airlines are using digital across different touchpoints. Digital transformation means exactly this: using bits to disrupt product, process and… people. Flight on line search and booking, flight management (eg […]

Does Proactive Work