Archive for the ‘Internet’ Category

La gestione digitale delle emergenze

Quanto è importante avere una visione a 360 gradi dei propri clienti e del proprio business? E’ uno dei concetti su cui insisto molto nelle discussioni con partner, clienti e aziende che intraprendono un percorso di trasformazione digitale. Un esempio real time relativo a IREN, la società che fornisce energia a Torino. Un amico mi […]

Bots are the new influencers

We need to say it clear: in the post-Web 2.0 era (if you prefer, the industrial revolution 4.0) influencer marketing will likely be taken over by bots. Bold statement, right? Let’s have a look back in the past then… The testimonials era When the Internet was not even existing, marketing a service or a product […]

e-journals on planes? Great, if it works…

Paper is disappearing from planes, and providing e-media to customers is just great. But airlines must make sure everything works fine… I love the way some airlines are using digital across different touchpoints. Digital transformation means exactly this: using bits to disrupt product, process and… people. Flight on line search and booking, flight management (eg […]

Does Proactive Work