Quanto è importante avere una visione a 360 gradi dei propri clienti e del proprio business? E’ uno dei concetti su cui insisto molto nelle discussioni con partner, clienti e aziende che intraprendono un percorso di trasformazione digitale. Un esempio real time relativo a IREN, la società che fornisce energia a Torino. Un amico mi […]
Archive for the ‘comunicazione’ Category
Bots are the new influencers
We need to say it clear: in the post-Web 2.0 era (if you prefer, the industrial revolution 4.0) influencer marketing will likely be taken over by bots. Bold statement, right? Let’s have a look back in the past then… The testimonials era When the Internet was not even existing, marketing a service or a product […]
Data driven… events !
A couple of events I’ll be speaking at in the next few weeks: The future of automotive in a data driven world [ConnectedHub Barcelona, may 2017] The data driven factory [IDTechex Berlin, may 2017]. The first event it’s all about IoT, smart manufacturing and how software can shape the future of industry. My keynote will […]
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