La lunga coda teorizzata da Chris Anderson? Teoria, appunto, secondo uno studio dell’Università di Harvard che, dati alla mano, mostra come in realtà la long tail sia short:
According to Harvard associate professor Anita Elberse the The Long Tail popularized by Chris Anderson is flawed. It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story. The report analyzes the implications for retailers and marketers and how they can prosper from the phenomenon.
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