Archive for the ‘comunicazione’ Category

Bots are the new influencers

We need to say it clear: in the post-Web 2.0 era (if you prefer, the industrial revolution 4.0) influencer marketing will likely be taken over by bots. Bold statement, right? Let’s have a look back in the past then… The testimonials era When the Internet was not even existing, marketing a service or a product […]

Data driven… events !

A couple of events I’ll be speaking at in the next few weeks: The future of automotive in a data driven world [ConnectedHub Barcelona, may 2017] The data driven factory [IDTechex Berlin, may 2017]. The first event it’s all about IoT, smart manufacturing and how software can shape the future of industry. My keynote will […]

Listen. Reply. Act.

You have a well know person complaining about a product. You are the CEO of one of the “rising stars” in the automotive space. You practice social listening. You reply quickly. You fix the issue even quicker.

Does Proactive Work