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Secondo uno studio Forrester, la spesa per il Social Media Marketing crescerà nei prossimi cinque anni ad un tasso annuo del 34% (il doppio rispetto ad altri media on line). Dai 700 milioni del 2009 si arriverà ai 3 miliardi del 2014:

Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. Of course, social media is starting from a smaller base. Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively). [via via]

Che ne pensate, sono previsioni attendibili o sono frutto di hype?