A distanza di due anni da questo vecchio post sui pagamenti wireless, i passi avanti a livello di mercato non sono stati molti. Eppure la tecnologia esiste, i trial sembrano soddisfacenti e il maggiore ostacolo è – credo – di tipo commerciale/legale.

So the appetite is there, but no-one seems to know how exactly this stuff will get to market. O2 NFC head Claire Maslen: “That’s the million-dollar question.” Reuters: “Even in Japan, m-commerce accounted for less than one percent of all retail sales in 2006. Fitting out retailers with NFC gear on a scale large enough to make it worth consumers’ while would be expensive and complicated.” Maslen wants to create a multi-industry “taskforce” to take the practice forward. [via]