La coda lunga di Anderson? E' corta, secondo Harvard

La lunga coda teorizzata da Chris Anderson? Teoria, appunto, secondo uno studio dell'Università di Harvard che, dati alla mano, mostra come in realtà la long tail sia short:

According to Harvard associate professor Anita Elberse the The Long Tail popularized by Chris Anderson is flawed. It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story. The report analyzes the implications for retailers and marketers and how they can prosper from the phenomenon.

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